Absolute number heuristic in discount frames
Bo Wang
| Year of publication: |
2022
|
|---|---|
| Authors: | Wang, Bo |
| Subject: | Amount off | Consumer evaluations | Discount framing | Percent off | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Rabatt | Rebate | Diskontierung | Discounting | Experiment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-03-2022-0113 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013393580