Academy of Marketing Conference 2009 "Putting Marketing in its Place": Hosted by Leeds Metropolitan University, UK
| Year of publication: |
2009
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| Authors: | Wright, Sheila ; Eid, Elsayed R. ; Fleisher, Craig S. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 25.2009, 9 (23.11.), p. 861-867
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