Accelerating customer integration into innovation processes using Pico Jobs
Year of publication: |
2011
|
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Authors: | Fähling, Jens ; Blohm, Ivo ; Krcmar, Helmut ; Leimeister, Jan Marco ; Fischer, Jan |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 6.2011, 2, p. 130-147
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Subject: | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Social Web | Social web | Vorschlagswesen | Employee suggestion system |
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