Accelerating customer relationships : using CRM and relationship technologies
Ronald S. Swift
| Year of publication: |
2001
|
|---|---|
| Authors: | Swift, Ronald S. |
| Publisher: |
Upper Saddle River, NJ [u.a.] : Prentice Hall |
| Subject: | Beziehungsmanagement | Kundenmanagement | Data-Warehouse-Konzept |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 480 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-088984-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004604566