Accelerating customer relationships : using CRM and relationship technologies
Ronald S. Swift
| Year of publication: |
2001
|
|---|---|
| Authors: | Swift, Ronald S. |
| Publisher: |
Upper Saddle River, N.J. [u.a.] : Prentice Hall PTR |
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmanagement | Kundenmanagement | Data-Warehouse-Konzept |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | xxi, 480 S graph. Darst 25 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Literaturverz. S. [431] - 456 |
| ISBN: | 0-13-088984-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013474995