Accelerating strategic change through action learning

Purpose – The purpose of this paper is to describe how a leading global company used action‐learning based leadership development to accelerate strategic culture change. Design/methodology/approach – It describes the need for change, and the methodology and approach by which the initiative, Impact , generated significant benefits. Findings – The initiative led to financial benefit, as well as measurable gains in customer centricity, collaboration, and innovation. It was also a powerful experience for participants in their journey as commercial leaders. Originality/value – Impact was created using comprehensive customer feedback and its delivery involved key customers.