Acceptabilité des consommateurs face à un OGM de seconde génération : le riz doré

In this paper we present the results of a study which focuses on a second generation genetically modified organism - golden rice genetically modified to contain b-carotene. We report the results of a contingent valuation survey conducted with a demographically representative sample of French households. If the majority of the sample are not aware of Golden Rice and judge this food product unacceptable, however, we observe a quarter of the sample would be willing to buy this product if the price is less than or equal to that of non-genetically modified rice.