Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies
Andrea N. Eagleman
| Year of publication: |
2013
|
|---|---|
| Authors: | Eagleman, Andrea N. |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 16.2013, 4, p. 488-497
|
| Subject: | Olympic | Sport | Social media | Marketing | Communications | Online-Marketing | Internet marketing | Social Web | Social web | Sports | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010239249