Acceptance of a Price Discount: The Role of the Semantic Relatedness between Purchases and the Comparative Price Format
| Year of publication: |
2002
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|---|---|
| Authors: | Bonini, N. ; Rumiati, R. |
| Published in: |
Journal of behavioral decision making. - Chichester [u.a.] : Wiley, ISSN 0894-3257, ZDB-ID 2277190. - Vol. 15.2002, 3, p. 203-220
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