Acceptance of artifcial intelligence and its effect on entrepreneurial intention in foreign trade students : a mirror analysis

Artifcial intelligence (AI) has experienced a signifcant increase in its application in the educational feld worldwide. This study aimed to analyze the acceptance of AI and its efect on the entrepreneurial intentions of international trade university students in Peru and Ecuador. With a quantitative approach and a non-experimental applied design, an online survey was administered to international trade students from Peru and Ecuador. Amos version 24 software was used to obtain model ft indices and perform gender-based invariance tests. Additionally, SmartPLS statistical software, based on the partial least squares (PLS) technique, was employed to test the hypotheses of the structural equation model (SEM). The measurement model presented acceptable ft indices. When calculating invariance, the confgural, metric, and scalar models were satisfactory, although the residual model was not confrmed. It was found that hedonic motivation, habit, and performance expectations infuenced international trade students' intention to use AI. Likewise, it was discovered that the intention to use AI tools has an efect on entrepreneurial intention. Gender and age did not moderate the efect of AI usage intention on entrepreneurial intention. The study provides empirical evidence on the acceptance of AI and its infuence on students' entrepreneurial intentions, ofering valuable information for educators, policymakers, and technology developers in the educational feld.