Acceptance of wearable fitness devices in developing countries : exploring the country and gender-specific differences
Year of publication: |
2022
|
---|---|
Authors: | Pandey, Shweta ; Chawla, Deepak ; Puri, Sandeep ; Jeong, Luz Suplico |
Published in: |
Journal of Asia Business Studies. - Bingley : Emerald, ISSN 1559-2243, ZDB-ID 2589599-0. - Vol. 16.2022, 4, p. 676-692
|
Subject: | India | Intention to adopt | Philippines | Usage | Wearable fitness devices | Philippinen | Entwicklungsländer | Developing countries | Indien | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender |
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