Access-based customer journeys
Lez Trujillo-Torres, Eda Anlamlier, Laetitia Mimoun, Lagnajita Chatterjee, Delphine Dion
| Year of publication: |
2024
|
|---|---|
| Authors: | Torres, Lez Trujillo ; Anlamlier, Eda ; Mimoun, Laetitia ; Chatterjee, Lagnajita ; Dion, Delphine |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 1, p. 24-43
|
| Subject: | Access-based consumption | Artificial Intelligence | Customer journeys | Customer work | Job crafting | Prosumer | Sharing economy | Social interdependencies | Beziehungsmarketing | Relationship marketing | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Share Economy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-023-00942-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015047028