Accommodating “accelerating” time: the use of timescapes in corporate real estate strategies

Purpose – The purpose of this paper is to introduce the concept of timescape and examine its impact on corporate real estate strategy, i.e. the people, process, space and technology elements of strategy. Design/methodology/approach – This paper utilises a qualitative approach to analyse secondary data in order to develop a conceptual framework of timescape for corporate real estate strategies. Findings – Time is an integral part of strategic corporate real estate management. There are seven key elements that make up the timescape for corporate real estate strategies. Research limitations/implications – This is a conceptual paper and future empirical research should be conducted to validate the propositions made in this paper. Practical implications – The paper clearly identified the need to incorporate timescape into corporate real strategy formulation. The discussion on the impact of timescape on corporate real estate is useful in providing the impetus for managers who operate in a hyper‐competitive global business landscape to review their existing strategies. Originality/value – This paper is high in originality as it pioneers the concept of timescape for application within corporate real estate management.