Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits
Stefan Lang; Winfried J. Steiner; Anett Weber; Peter Wechselberger
| Year of publication: |
2015
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|---|---|
| Authors: | Lang, Stefan ; Steiner, Winfried J. ; Weber, Anett ; Wechselberger, Peter |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 246.2015, 1 (1.10.), p. 232-241
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| Subject: | Forecasting | Sales response modeling | Heterogeneity | Functional flexibility | Expected profits | Prognoseverfahren | Forecasting model | Absatz | Sales | Marktforschung | Market research | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Werbewirkung | Advertising effects | Schätzung | Estimation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011341652