Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status ; [with free CD ROM containing key account selction software & planning tools]
Peter Cheverton
| Year of publication: |
2004 ; 3. ed.
|
|---|---|
| Authors: | Cheverton, Peter |
| Publisher: |
London : Kogan Page |
| Subject: | Selling | Key accounts | Marketing | Customer services | Kundengruppenmanagement |
| Extent: | XII, 356 S. : graph. Darst. 1 CD-ROM (12 cm) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | No system requirements provided. - Includes bibliographical references and index. - Previous ed.: 2001. - CD-ROM contains: Key account selection software and planning tools Internet-Ausg. u.d.T.: Key account management |
| ISBN: | 0-7494-4169-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004792037