Account planning – from genesis to revelation
Year of publication: |
2003
|
---|---|
Authors: | Baskin, Merry ; Pickton, David |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 21.2003, 7, p. 416-424
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising agencies | Accounts | Marketing planning | Marketing management |
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