Accountants' attitudes toward advertising: a longitudinal study
| Year of publication: |
2009
|
|---|---|
| Authors: | Clow, Kenneth E. ; Stevens, Robert E. ; Mcconkey, C.William ; Loudon, David L. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 23.2009, 2, p. 124
|