Accounting for Heterogeneity and Nonstationarity in a Cross-sectional Model of Consumer Purchase Behavior
| Year of publication: |
1993
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|---|---|
| Authors: | Fader, Peter S. ; Lattin, James M. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 12.1993, 3, p. 304-317
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