Accounting for Primary and Secondary Demand Effects with Aggregate Data
| Year of publication: |
2005
|
|---|---|
| Authors: | Nair, Harikesh ; Dub#x00e9, Jean-Pierre ; Chintagunta, Pradeep |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 24.2005, 3, p. 444-460
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