Accounting for uncertainty in the measurement of unobservable marketing phenomena
Edward E. Rigdon and Marko Sarstedt
| Year of publication: |
2022
|
|---|---|
| Authors: | Rigdon, Edward E. ; Sarstedt, Marko |
| Published in: |
Measurement in marketing. - Bingley, U.K. : Emerald Publishing Limited, ISBN 978-1-80043-632-9. - 2022, p. 53-73
|
| Subject: | Factor analysis | measurement | metrology | psychometrics | structural equation modeling | uncertainty | Messung | Measurement | Faktorenanalyse | Risiko | Risk | Theorie | Theory | Strukturgleichungsmodell | Structural equation model | Statistische Methodenlehre | Statistical theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/S1548-643520220000019003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013448927