Acculturation and consumer loyalty among immigrants : a cross-national study
Sigal Segev; Ayalla Ruvio; Aviv Shoham and Dalia Velan
| Year of publication: |
2014
|
|---|---|
| Authors: | Segev, Sigal ; Ruvio, Ayalla ; Shoham, Aviv ; Velan, Dalia |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 9/10, p. 1579-1599
|
| Subject: | Acculturation | Ethnic identification | Consumer loyalty | Ethnic brands | Ethnic stores | Konsumentenverhalten | Consumer behaviour | Ethnische Gruppe | Ethnic group | Soziale Integration | Social integration | Beziehungsmarketing | Relationship marketing | Kulturelle Identität | Cultural identity | Migranten | Migrants | Markenführung | Brand management | Nationalkultur | National culture |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010429789