Acculturation to the global consumer culture: a generational cohort comparison
| Year of publication: |
2012
|
|---|---|
| Authors: | Carpenter, Jason ; Moore, Marguerite ; Doherty, Anne Marie ; Alexander, Nicholas |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 20.2012, 5 (1.8.), p. 411-424
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