Accurate Retail Testing of Fashion Merchandise: Methodology and Application - For a large and diverse retail chain, how to decide which stores to conduct a merchandise test and how to use the results of the test to develop a supply plan for the whole chain across the entire season
| Year of publication: |
2000
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| Authors: | Fisher, Marshall ; Rajaram, Kumar |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 19.2000, 3, p. 266-278
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