Achievement and affiliation motivation : Changing patterns in social values as represented in American advertising
| Year of publication: |
1990
|
|---|---|
| Authors: | Zinkhan, George M. ; Hong, Jae W. ; Lawson, Robert |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 20.1990, 2, p. 135-143
|
| Publisher: |
Elsevier |