Achievement as gift and prestige : formulating anticipated emotion of others as new determinant of consumer motivation
Bilson Simamora
| Year of publication: |
June 2016
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| Authors: | Simamora, Bilson |
| Published in: |
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal. - Depok : Management Research Center (MRC), Department of Management, Faculty of Economics, University of Indonesia, ISSN 2085-5044, ZDB-ID 2894978-X. - Vol. 8.2016, 1, p. 29-53
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| Subject: | anticipated emotion of others | gift giving behavior | prestige-seeking consumer behavior | consumer achievement motivation | Konsumentenverhalten | Consumer behaviour | Emotion | Motivation | Geschenk | Gifts | Kaufmotiv | Consumer motivation | Experiment | Verhaltensökonomik | Behavioral economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011672358