Achieving alignment between manufacturing and marketing through positioning strategy
Vinod Kumar; Uma Kumar; Irfan Butt
| Year of publication: |
2009
|
|---|---|
| Authors: | Kumar, Vinod ; Kumar, Uma ; Butt, Irfan |
| Published in: |
Indian journal of economics & business : IJEB. - New Delhi : Serials Publ., ISSN 0972-5784, ZDB-ID 2136804-1. - Vol. 8.2009, special issue, p. 83-95
|
| Subject: | Marketingmanagement | Marketing management | Industrie | Manufacturing industries | USA | United States | Strategisches Management | Strategic management |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003829375