Achieving Brand Loyalty in China through After-Sales Services : With a Particular Focus on the Influences of Cultural Determinants
Year of publication: |
2016
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Authors: | Fraß, Alexander |
Publisher: |
Wiesbaden : Springer Gabler |
Subject: | Markentreue | Brand loyalty | Kundenservice | Customer service | Konsumentenverhalten | Consumer behaviour | Kfz-Industrie | Automotive industry | Deutschland | Germany | China | Kraftfahrzeugindustrie | Nachkaufmarketing | Kaufverhalten | Ausländisches Unternehmen | Servicepolitik | Kundenbindung |
Description of contents: |
Chinese Consumer Behaviour in the Context of Intercultural Marketing -- German Car Manufacturers in China as Research Object -- After-Sales Operations of German Automobile Brands in China
Description [swbplus.bsz-bw.de]
|
Extent: | Online-Ressource (XXI, 317 p. 35 illus, online resource) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-658-14367-1 ; 978-3-658-14366-4 |
Other identifiers: | 10.1007/978-3-658-14367-1 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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