Achieving collaborative advantage: understanding the challenge and making it happen

Purpose – This article discuses the challenge of organizations achieving a collaborative advantage. Design/methodology/approach – Gives a brief synopsis of collaborative advantage. Findings – Leadership must involve being both gentle and tough at the same time – being prepared to nurture relationships on the one hand and taking a directive clear line on the other. Originality/value – Gives guidance in terms of how to understand the complexity of collaboration.