Achieving customer engagement with social media : a qualitative comparative analysis approach
David Gligor, Siddik Bozkurt, Ivan Russo
| Year of publication: |
2019
|
|---|---|
| Authors: | Gligor, David ; Bozkurt, Siddik ; Russo, Ivan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 101.2019, p. 59-69
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| Subject: | Customer engagement | Loyalty | Commitment | Interactivity | QCA | Qualitative comparative analysis | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Qualitative Methode | Qualitative method | Online-Marketing | Internet marketing | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.04.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012103211