Achieving Customer Experience Excellence Through a Quality Management System

Intro -- Achieving Customer Experience Excellence through a Quality Management System -- Copyright -- Contents -- List of Figures and Tables -- Acknowledgement -- Introduction -- Chapter 1: Customer Experience -- Chapter 2: Customer Experience (CX) Lifecycle -- Chapter 3: Quality Management System -- Chapter 4: QMS and CX Interlock -- Chapter 5: Optimization of CX -- Chapter 6: Transformation of Your Existing QMS into CX Centric Model -- Appendix A -- Index.

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Year of publication:	2016
Authors:	Jarvis, Alka
Other Persons:	Morales, Luis (contributor) ; Ranadive, Ulka (contributor)
Publisher:	Milwaukee, WI : Quality Press
Subject:	Qualitätsmanagement \| Quality management \| Beziehungsmarketing \| Relationship marketing \| Kundenzufriedenheit \| Customer satisfaction \| Dienstleistungsqualität \| Service quality

Extent:	1 online resource (181 pages)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based on publisher supplied metadata and other sources.
ISBN:	978-1-953079-67-1 ; 978-0-87389-935-2
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012691583