Achieving Demand-Side Synergy from Strategic Diversification: How Combining Mundane Assets Can Leverage Consumer Utilities
| Year of publication: |
2012
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| Authors: | Ye, Guangliang ; Priem, Richard L. ; Alshwer, Abdullah A. |
| Published in: |
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations. - Hanover, Md : INFORMS, ISSN 1047-7039, ZDB-ID 10222364. - Vol. 23.2012, 1, p. 207-225
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