Achieving excellence in services marketing : roles in customer delight
Year of publication: |
2020
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Authors: | Mandal, Pratap Chandra |
Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 20.2020, 3, p. 359-374
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Subject: | customer delight | services marketing | excellence | differentiation | innovation | strategic orientation | Dienstleistungsmarketing | Services marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management | Kundenservice | Customer service | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Qualitätsmanagement | Quality management |
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