Achieving fit between learning and market orientation : implications for new product performance
Peter Yannopoulos, Seigyoung Auh and Bulent Menguc
| Year of publication: |
2012
|
|---|---|
| Authors: | Yannopoulos, Peter ; Auh, Seigyoung ; Mengüç, Bülent |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 29.2012, 4, p. 531-545
|
| Subject: | Erfolgsfaktor | Success factor | Marktforschung | Market research | Produktentwicklung | New product development | Hochtechnologie | High technology | Kanada | Canada |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009559948