Achieving market leadership with collaborative innovation : the case of technology-driven companies
Eric Viardot
| Year of publication: |
2013
|
|---|---|
| Authors: | Viardot, Eric |
| Published in: |
Strategy and communication for innovation. - Heidelberg : Springer, ISBN 3-642-41478-8. - 2013, p. 293-313
|
| Subject: | Marketingmanagement | Marketing management | Markenführung | Brand management | Strategische Allianz | Strategic alliance | Internationaler Markteintritt | International market entry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010246329