Achieving mass customization through trust-driven information sharing: a supplier's perspective
Year of publication: |
2011
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Authors: | Liao, Kun ; Ma, Zhongming ; Lee, Johnny Jiung-Yee ; Ke, Ke |
Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8277, ZDB-ID 25351527. - Vol. 34.2011, 5 (26.4.), p. 541-553
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