Achieving Reach in a Multi-Media Environment: How a Marketer's First Step Provides the Direction for the Second
| Year of publication: |
2013
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|---|---|
| Authors: | Romaniuk, Jenni ; Beal, Virginia ; Uncles, Mark |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 53.2013, 2, p. 221-230
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