Achieving relationship marketing effectiveness in business-to-business exchanges
| Year of publication: |
2008
|
|---|---|
| Authors: | Palmatier, Robert W. ; Scheer, Lisa K. ; Evans, Kenneth R. ; Arnold, Todd J. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 36.2008, 2, p. 174-190
|