Achieving service quality through the application of importance-performance analysis
Robert Govers and Frank M. Go
| Year of publication: |
1999
|
|---|---|
| Authors: | Govers, Robert ; Go, Frank M. |
| Published in: |
Service quality and management. - Wiesbaden : Deutscher Universitätsverlag, ISBN 3-8244-6780-1. - 1999, p. 161-185
|
| Subject: | Tourismusmarketing | Tourism marketing | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research | Niederlande | Netherlands |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | In: Service quality and management |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001407690