Achieving supply chain integration : connecting the supply chain inside and out for competitive advantage

Integration: what it is, what it isn't, and why you should care -- Bridging the integration gap -- Maximizing organizational value creation across the great divide -- The role of information in internal and external integration -- Bending the chain: deriving value from purchasing-logistics integration -- Getting aligned: the benefits of integrating market, environmental, social, and political strategies with the organization -- Achieving demand and supply integration -- Sell right, not more: leveraging internal integration to mitigate product returns -- Supplier integration via vested relationships -- Raw material feast or famine: integrating supply networks to overcome resource scarcity -- Integrating ideas and environments: blending marketing strategy with context for organizational success -- External barriers to integration: tearing down the walls -- Index