Acquiring professional service customers : do agile project methods increase the intention to choose an out-supplier?
Silke Bambauer-Sachse and Thomas Helbling
| Year of publication: |
2022
|
|---|---|
| Authors: | Bambauer-Sachse, Silke ; Helbling, Thomas |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 29.2022, 1, p. 1-18
|
| Subject: | Agile practice | customeracquisition | professionalservices | projectmanagement | switchingcosts | satisfaction | reputation | Kundenzufriedenheit | Customer satisfaction | Projektmanagement | Project management | Beziehungsmarketing | Relationship marketing | Reputation | Dienstleistungsqualität | Service quality | Agilität | Agility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2022.2039477 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013178119