Activating stereotypes with brand imagery : the role of viewer political identity
Justin W. Angle, Sokiente W. Dagogo-Jack, Mark R. Forehand, Andrew W. Perkins
| Year of publication: |
January 2017
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| Authors: | Angle, Justin W. ; Dagogo-Jack, Sokiente W. ; Forehand, Mark R. ; Perkins, Andrew W. |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 27.2017, 1, p. 84-90
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| Subject: | Ethnic brand imagery | Implicit social cognition | Stereotypes | Political identity | Kognition | Cognition | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Ethnische Gruppe | Ethnic group | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jcps.2016.03.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011771831