Activating values to stimulate organic food purchases : can advertisements increase pro-environmental intentions?
Graham Bullock and Christopher Johnson and Brian Southwell
| Year of publication: |
2017
|
|---|---|
| Authors: | Bullock, Graham ; Johnson, Christopher ; Southwell, Brian |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 5, p. 427-441
|
| Subject: | Marketing | Environmental | Values | Consumer | Green | Organic | Activation | Bio-Lebensmittel | Organic food | Umweltbewusstsein | Environmental consciousness | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-12-2015-1643 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011783130