Active or avoidance coping? : influencing mechanisms of streamers' coping strategies on viewers' word of mouth after livestreaming e-commerce failures
Jianyu Chen, Xiushuang Gong, Rui Ren
| Year of publication: |
2023
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|---|---|
| Authors: | Chen, Jianyu ; Gong, Xiushuang ; Ren, Rui |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 72.2023, p. 1-11
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| Subject: | Livestreaming e-commerce | Livestreaming e-commerce failure | Coping strategy | Trust | Word of mouth | Social exchange relationship | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing | Coping-Strategie | Vertrauen | Confidence | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103278 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014253469