Active integration of users into the innovation process of a manufacturer - the BMW customer innovation lab
Marc Jokisch
| Year of publication: |
2007 ; 1. Aufl.
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|---|---|
| Authors: | Jokisch, Marc |
| Publisher: |
München : Hut |
| Subject: | Unternehmen | Produktinnovation | Innovationsprozess | Kunde | Beteiligung | Bayerische Motoren-Werke | Projekt |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 281 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: München, Univ., Diss., 2007 |
| ISBN: | 978-3-89963-515-7 ; 3-89963-515-9 |
| Classification: | Fertigung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004885658