Active or passive? : examination of dependency behavior in marketing channels in China
Ruifeng Wei, Guijun Zhuang, Fanglan Pang
| Year of publication: |
2023
|
|---|---|
| Authors: | Wei, Ruifeng ; Zhuang, Guijun ; Pang, Fanglan |
| Subject: | active dependence | channel power | important resources | Inter-firm dependence | marketing channel | passive dependence | specific asset investments | Vertriebsweg | Distribution channel | China | Lieferantenmanagement | Supplier relationship management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2023.2234909 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014454760