Activist brand perception : conceptualization, scale development and validation
Selma Saracevic, Bodo B. Schlegelmilch
| Year of publication: |
2024
|
|---|---|
| Authors: | Saracevic, Selma ; Schlegelmilch, Bodo B. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 180.2024, Art.-No. 114732, p. 1-16
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| Subject: | Activist brand perception | Brand activism | Consumer perceptions | Scale development | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Wahrnehmung | Perception |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114732 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014556454