Activists: sizing up the problem

Looks at pressure groups and the effect of their campaigns on organizations. Employs two checklists — the first looks at the issue from the company's viewpoint and the second from the activist's. Highlights, in a shaded box, Nestlé — with regard to a visualized activist checklist for the genetically engineered soya issue.

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Year of publication:	1999
Authors:	Kippenberger, T
Published in:	The Antidote. - MCB UP Ltd, ISSN 1758-423X, ZDB-ID 2269744-5. - Vol. 4.1999, 3, p. 32-35
Publisher:	MCB UP Ltd
Subject:	Pressure groups \| Crisis \| Disaster management

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000006699 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10015018184