Activity-Based Costing: Accounting for a Market Orientation - Activity-based costing provides the means for marketers to better assess the financial impact of their firm's market- and customer-oriented activities
| Year of publication: |
1998
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| Authors: | Goebel, Daniel J. ; Marshall, Greg W. ; Locander, William B. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 27.1998, 6, p. 497-510
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