Activity in social media related to business events : the case of merger announcements

Investors use social media in order to access and exchange information regarding recent events in the business and financial domain. Social media support investors to reduce uncertainty about the implications and the evaluation of such business events. Companies benefit from these event-related activities in social media, for instance with regard to business intelligence purposes. Therefore, it is important for companies to understand why some business events attract more activity in social media than others as well as when investors make use of different types of social media to exchange i...