Actual Approaches to Estimating the Direct and Indirect Effects of Cultural Events

The authors consider the problem of direct and indirect impacts of cultural events on regional development. A wide range of impacts produced when organizing and conducting an event, as well as a significant number of stakeholders, who experience the impacts, compels integrated research approaches. To date, quantitative methods prevail in studying impacts of cultural events, especially economic ones. The paper presents the main advantages and disadvantages of the applied methods. To complement and enhance the degree of studying impacts qualitative research methods are proposed, as well as main problems that complicate the development of a consistent methodological approach to evaluate the cultural events' impacts are identified.